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Street Smart Marketing Jeff Slutsky

Street Smart Marketing

Jeff Slutsky

Published June 21st 1989
ISBN : 9780471618829
Paperback
241 pages
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 About the Book 

A how-to guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for livelyMoreA how-to guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through grass-roots marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.